Strategy Overview

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Tena Desae

The path from conception to distribution doesn’t run in a straight line, and nor is it traversed without multiple challenges and pitfalls. Solid strategic thinking is required before the first dollar is committed, and the plan which follows has to take into account a multitude of operational, financial and creative intangibles.

Most entertainment projects begin with a business plan, and the opening sentence must foreshadow the conclusion. That means formulating a business strategy that will take a nascent idea from pre-production to international rights and consider all stops along the way. Kweku is a consummate strategic analyst, able to envision the optimum flow which will ensure a profitable outcome. Great talent makes good movies. Superior strategy gets outstanding results.

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